Profound knowledge. New perspectives.

As an entrepreneur you are the expert for your product or service. You know your customers, your markets and your suppliers down to the smallest detail. How would it feel to speak to someone who understands your problems immediately? Someone who sees the big picture, knows the global connections and your future competitors? Someone who anticipates changes caused by new technologies and disruptive players?
We know about window fittings, parquet adhesives, sweet biscuits, meat substitutes and packaging machines. In addition, we help you to take one step back and look at your company from a distance. Thus, you’ll be able to change things that will bring you forward. We’re in close contact with our industries to be able to give fresh impetus.

Which aspects will become relevant? We explore your industry‘s future questions.


Be there first. With our studies.

Our studies unite two of our passions: our industries and strategic imagination. The starting point is usually a question we stumble upon in our projects or in our research work: an innovation or a disruptive technology, new markets and market players, changing decision-making processes, new sales channels or changing consumer habits. We know: market leaders are first to reach new summits.

Ranking: Germany’s most sustainable medium-sized companies 2023

On behalf of business medium WirtschaftsWoche, Munich Strategy has awarded the 50 most sustainable medium-sized companies 2023.

Ranking: Germany’s best mid-size companies 2022

Munich Strategy has identified Germany’s fastest-growing and most profitable mid-size companies for Handelsblatt, the leading business publication. The ranking is based on the companies’ revenue growth and EBIT margin.

Ranking: Germany’s Top ‘Mittelstand’ companies 2020

Munich Strategy has identified Germany’s fastest-growing and most profitable ‘Mittelstand’ companies in cooperation with business newspaper Handelsblatt. The study “TOP 100 Ranking of the ‘Mittelstand’” has been published for the eleventh time.

Study: Digital pioneers of the “Mittelstand” 2020

In cooperation with business magazine WirtschaftsWoche, Munich Strategy and BLOOM have identified 50 companies that are “digital pioneers” in the German “Mittelstand”.

Study: Food & Packaging beyond Corona

What will the time period from mid 2021 onwards look like, when the pandemic has largely subsided in Germany and the virus is under control? Munich Strategy has identified the most important framework conditions of the “new normal” and has analyzed their effects on six central fields of action in the food and packaging industry.

Study: Stress Test “Mittelstand” 2020

Munich Strategy has conducted a stress test and analyzed the crisis resistance of German “Mittelstand” companies in times of COVID-19. Which companies have enough substance to cope with this extraordinary crisis and which are most affected?

Study: Digital pioneers of the “Mittelstand” 2019

In cooperation with business magazine WirtschaftsWoche, Munich Strategy and BLOOM have identified 50 companies that are “digital pioneers” in the German “Mittelstand”.

Industry Statement: The revolution of the shower place.

Our industry statement sanitary ware shows: Resin material is likely to fully replace ceramic and gradually displace acrylic and steel in the shower tray segment. Sanitary ware manufacturers who ignore this trend might be left behind.

Study: Innovation Champions 2018.

How can innovation be measured? The ranking „Innovation Champions 2018“ awards Germany’s 50 most innovative ‘Mittelstand’ companies. The study shows: innovation is more than new products. “Innovation Champions” demonstrate entrepreneurial spirit and many of them have successfully implemented business model innovations.

Study: Growth through differentiation.

The global market for industrially produced and packaged food will show stable long term growth. However, our new study shows: the rules of the industry will change fundamentally. Manufacturers of food and packaging machines are now required to realign their strategy.

Study: Innovation Champions 2017.

What’s the winning formula of innovative medium-sized companies? The study „Innovation Champions 2017“ awards the 50 most innovative companies of the German ‚Mittelstand‘. It analyzes their patterns for success and explains what they do differently.

Study: Private Equity and the German ‚Mittelstand‘.

The German ‘Mittelstand’ is opening up to investments from private equity companies. This study shows that private equity firms and family businesses have made a step towards each other. What are their mutual expectations?

Study: The digital transformation of Germany’s sanitary, heating and climate engineering industry.

Sanitary, heating and climate companies are rocked by transformation. How can they avoid losing customer access to new digital players? We interviewed top decision makers and the craft industry and analyzed startup strategies. The results: six areas in sales that will have to be realigned.


Interview partners. Opinion makers.

We form our own opinion about topics – and we like to get to the heart of issues. Not only our clients are interested in our views, but also a wider public. Our consultants are sought-after dialogue partners for the trade and business press.

New thinking, new discussions. Our lectures and events.

We like to get involved and debate. With our customers, at industry events and during our own summits where we discuss future topics with market leading companies.

„Grow or Go“. Matthias Riemann speaks at ‚Deutscher Fleisch Kongress‘.

Many family-owned meat processors find themselves in a ‚sandwich position‘ between strong butchers and retail chains. How can they find a way out? In his lecture „Grow or Go – finding your own success story in the chaos of convenience, regionality, veggie etc.“, Matthias Riemann explained how strategic positioning can help to overcome the crisis.

Speech: ‚Deutscher Steuerberatertag 2017‘.

The ‚Deutscher Steuerberatertag‘ is the biggest German industry event for tax accountants. Matthias Riemann spoke about „Successful acquisitions in the US by German companies.“ His forecast: German investment activities in the US will gain momentum.

Event: Munich Strategy meets unicorns and investors at NOAH Berlin.

‚NOAH Conference‘ in Berlin is one of Europe’s leading events for internet companies and investors to network and discuss industry trends. CEOs and managers of established startups meet their disruptive challengers and discuss trends and concepts of the future. Munich Strategy attended NOAH Berlin 2017 to connect with companies and investors.

„The focus is no longer on preparing for a possible future. It’s developing a new mode. A mode that gives us the capability to act in a world that’s constantly changing.“

Dr. Sebastian Theopold

Connecting knowledge.

Would you like to order one of our studies or know more? Do you have questions about our lectures or events? We’re happy to get in touch.
Your contact

Marisa Elsäßer

Munich Strategy GmbH & Co. KG
Türkenstraße 5
80333 München
t +49 – 89 – 1250 15910