COMPANY
We are sparring partners and source of ideas for entrepreneurs and investors.

Since our founding in 2006, we have established ourselves as a leading strategy consultancy. Our focus industries range from construction and infrastructure to mechanical engineering and automotive, all the way to private equity. Following the merger with U.S.-based consulting firm Ducker Carlisle in 2025, we are now spread across eight international locations, from Boston to Shanghai, with our headquarters located in the heart of Munich.
We are industry experts, developing growth and internationalization strategies that create lasting competitive advantages. We refine business units, sales organizations and pricing models and transform entire business models. Our dedicated private equity team manages mergers and acquisitions worldwide.
Market leaders don’t lead because they sell more than others. They lead because they have an uncompromising drive for growth and the courage to move first: by creating new opportunities for their customers, striving for innovation leadership and entering new markets.

We help our clients move forward.
To become market leader.
Our management.


Dr. Sebastian
Theopold
Managing Principal
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Founder of Munich Strategy and President Europe Ducker Carlisle
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Head of Private Equity
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International expert on medium-sized companies

Matthias
Riemann
Managing Principal
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Industry Lead
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Focus on expansion, market entry and growth strategies in industrial environments
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Advises industrial companies and private equity investors, particularly in machinery, automation and measurement technology

Audrey
Courant
Managing Principal
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Head of Building, Construction and Infrastructure
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Focus on growth strategies, market entry and target search
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Advises materials manufacturers, suppliers and trade associations


Dr. Constantin
Greiner
Principal
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Co-Lead Building, Construction & Infrastructure
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Focus on strategy & M&A in the construction industry
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Advises industrial companies and investors in the construction sector
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Speaker and author specializing in the construction supply industry

Eric
Francucci
Principal
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Head of Motor Vehicle
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Service Lead Operations & Transformation
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Deep expertise in motor vehicle aftermarket topics

Melissa
Motyka
Associate Principal
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Head of Industrial Automation
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Focus on growth strategies, international expansion and service models for machinery and plant engineering companies
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Specialized in automation, digital services and global market development

Maximilian
Riebel
Associate Principal
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Focus on strategy, transformation and performance in mid-sized industrial companies
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Specialized in growth, organizational and sales optimization and commercial due diligence
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Advises industrial companies and investors, particularly in the construction supply industry, distribution and services

Philipp
Buchenauer
Senior Manager
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Service Lead Strategy & Research
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Advises clients in the machinery and plant engineering sector as well as in construction and building technology
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Leads strategy projects with a focus on market positioning and growth

INDUSTRIES
Consulting means understanding. We are experts for the building & construction, infrastructure, mechanical engineering and food & packaging industries

Munich Strategy operates in 4 industries: building & construction, infrastructure, mechanical engineering and food & packaging. We are familiar with anything related to our industries. We have a detailed knowledge and a deep understanding of global connections.
We engage with all aspects – from raw materials to processors to retailers. We have an extensive network and know future trends and topics. Thus, we can provide quick and targeted advice – from strategy development to implementation.
LOCATIONS
Munich international.
Our clients have access to over 200 consultants across global locations from Detroit (Troy) to Munich to Shanghai.


MUNICH, GERMANY
Türkenstraße 5, 80333 Munich
t +49 89 1250 1590

TROY, MICHIGAN, USA
1250 Maplelawn Drive, Troy, MI 48084
t +1 800 929 0086

NEW DELHI, INDIA
2A-123, WeWork Eldeco Center, Malviya

PARIS, FRANCE
110 Avenue Victor Hugo, 92100 Boulogne-Billancourt
t +31 20 209 1453

BOSTON, MA, USA
One Lincoln Street, Boston, MA 02111
t +1 800 929 0086

BENGALURU, INDIA
Ground Floor, Indiqube Sapphire, 73/1, St. Marks Road, Bengaluru, India – 560025

LONDON, UK
t +44 204 6002 245

SHANGHAI, CHINA
108 Yuyuan Road, Suite 903
t +86 21 6443 2700
VALUES
We don‘t follow standards. We break new ground.

We don’t need a large team to move large projects forward. Our clients enjoy working with us because we have a strong passion for our sectors and like to look at things from a different angle – to provide an additional perspective for their decisions. We analyze situations down to the smallest detail and use all relevant tools. However, we don’t provide standard reports. We enjoy going one step further – if necessary even one step back – to amaze our clients with new ideas and unorthodox solutions.
Laser focus
We strive to be thought leaders and the leading experts in our three core industries.
Personality
Our consultants are strong characters who meet our clients at eye level.

Take a stand
We don’t stop after the analysis. We take a position and present arguments to support it.
Curiosity
We look out for unorthodox solutions and don’t rely on standard recipes.
MITTELSTAND
We know medium-sized companies. And what makes them successful.

We have analyzed the strongest ‚Mittelstand‘ companies for more than 10 years. Some of them stand out and become market leaders that dominate their industry, segment or region. What is their winning formula? What do these upper 5% do differently? We know the top companies in our industries and have analyzed their strategies. We know which strategic decisions have put them on the right track.
The first step is to understand our clients‘ vision – the vision of how they want their company to be. Then we penetrate their business model, their figures, compare them to KPIs from our ‚Mittelstand‘ database and analyze the market and competition. Our expertise allows us to draw the right conclusions and give sound recommendations. Tailor-made but without losing sight of the benchmarks.
Our team.












