We are sparring partners and source of ideas for entrepreneurs and investors.

Founded in 2006 we have established our position as leading strategy consultants in the food, construction and mechanical engineering industry – with global projects and offices right in the heart of Munich, Amsterdam and Chicago.

We are industry experts and develop growth and internationalization strategies leading to competitive advantages – for and with our clients. We assist and manage mergers & acquisitions, we optimize business units, sales organizations, pricing models and product groups.
We are sure about one thing: market leaders don’t just sell more than their competitors. They are market leaders because they strive for growth and move forward. They create new possibilities for their customers, they innovate and tackle new markets.

We help our clients move forward.
To become market leader.

Our management.

Dr. Sebastian


  • founder of Munich Strategy
  • global expert for medium-sized companies
  • member of numerous advisory boards


  • in charge of our business divisions “packaging” and “mechanical engineering”
  • proven specialist for strategy & M&A
  • advisory focus: companies in the packaging, mechanical engineering and food industries
Dr. Werner


  • head of our business division “Food”
  • expert for strategy, sales and pricing
  • speaker at industry conferences, e.g. dairy, meat, baking industry, private label


  • renowned expert for innovation and digital transformation
  • many years of consulting and top management experience in FMCG/CPG industries
  • venture capital and private equity advisory
Dr. Constantin

Associate Partner

  • in charge of the business division “Construction”
  • specialist for strategy & M&A
  • industry speaker and author of construction studies

Consulting means understanding. We are experts for the food, construction and mechanical engineering industry.

Munich Strategy operates in 2 + 1 industries: food/packaging and construction – as well as mechanical engineering if related to one of these industries. We are familiar with anything related to food and construction. We have a detailed knowledge and a deep understanding of global connections.
We engage with all aspects – from raw materials to processors to retailers. We have an extensive network and know future trends and topics. Thus, we can provide quick and targeted advice – from strategy development to implementation.

Food & Packaging

  • Fresh Foods: meat and meat products, milk products (both milk and cheese products)
  • Non-Fresh Foods: sweets and snacks, spices and sauces
  • Frozen Foods: convenience products, pizza, snacks, baked goods
  • Mineral Water and Soft Drinks: juices, NFC juices, sodas, bitters, mineral water with or without flavoring
  • Alcoholic Drinks: beer, sparkling wine, wine, spirits
  • Plastic Packaging: flexible and hard plastics, mono and composite film
  • Paper and Cardboard Packaging: cardboard, box and compartmental packaging
  • Glass and Metal Packaging: reusable and disposable bottles, drink cans, tins
  • Food Processing Machines: slaughter machines, conveyance machines, cutting and quartering machines
  • Packaging Machines: food and pharmaceutical packaging machines
  • Sheet Metal Processing Machines: stamping and forming machines, presses, straightening machines


  • Construction Materials: wood, synthetics, bitumen, ceramic and mineral materials, building systems (wall, roof etc.)
  • Construction Chemistry: concrete, mortar, cement, industrial sealants, adhesives, paints, lacquers
  • Building Tools: hand tools, machine tools, construction machines, gauges
  • Building Technology: sanitation, heating, ventilation, air conditioning, cooling, automation, installation, energy, security systems
  • Building Design: building elements, facade construction, dry walling, flooring
  • Construction Machinery: hand-held machines, mobile construction equipment, hoisting equipment

Munich goes West.

We are a global company: 65 percent of our turnover is generated with international projects or clients outside Germany. With our office in the heart of Amsterdam and downtown Chicago we expand our international team and are readily available to our local clients.
Munich Strategy
Tuerkenstrasse 5
80333 Muenchen
t +49 (0) 89 1250 1590


Munich Strategy
Herengracht 420
1017BZ, Amsterdam
The Netherlands
t +31 (0) 20 209 1453
Munich Strategy
Industrious River North
320 W Ohio Street
Chicago, IL 60654

We don‘t follow standards. We break new ground.

We don’t need a large team to move large projects forward. Our clients enjoy working with us because we have a strong passion for our sectors and like to look at things from a different angle – to provide an additional perspective for their decisions. We analyze situations down to the smallest detail and use all relevant tools. However, we don’t provide standard reports. We enjoy going one step further – if necessary even one step back – to amaze our clients with new ideas and unorthodox solutions.

Holistic thinking

We look at problems from different angles and explore all possibilities.

Curiosity and courage

We look out for unorthodox solutions and don’t rely on standard recipes.

Take a stand

We don’t stop after the analysis. We take a position and present arguments to support it.


Our consultants are strong characters who meet our clients at eye level.

We know medium-sized companies. And what makes them successful.

We have analyzed the strongest ‚Mittelstand‘ companies for more than 10 years. Some of them stand out and become market leaders that dominate their industry, segment or region. What is their winning formula? What do these upper 5% do differently? We know the top companies in our industries and have analyzed their strategies. We know which strategic decisions have put them on the right track.
The first step is to understand our clients‘ vision – the vision of how they want their company to be. Then we penetrate their business model, their figures, compare them to KPIs from our ‚Mittelstand‘ database and analyze the market and competition. Our expertise allows us to draw the right conclusions and give sound recommendations. Tailor-made but without losing sight of the benchmarks.

Our team.