MOTOR VEHICLE

Strategy, Growth and Transformation for the Motor Vehicle Industry.

The motor vehicle industry is undergoing a fundamental transformation. Together with Ducker Carlisle, we combine global industry expertise with deep insight into European markets. We support OEMs, suppliers and distributors, as well as investors in driving sustainable growth, developing new business models and strengthening long-term competitiveness – from strategy and transformation to commercial excellence and M&A.
CHALLENGES

The motor vehicle industry is facing its most profound transformation in decades.

New Competitive Dynamics: New market entrants, particularly from China, are reshaping the competitive landscape. Speed, cost competitiveness and shorter innovation cycles are becoming increasingly important competitive advantages.

Electrification & Software: Electrification, software-defined vehicles and next-generation electronic architectures are transforming value creation, investment priorities and capability requirements across the entire value chain.

Aftermarket as Key Profit Driver: Margin pressure in new vehicle business is increasing the strategic importance of aftermarket parts and service. Companies must optimize parts supply chain and pricing to maximize profits.

Resilient Supply Chains: Geopolitical uncertainty, trade tensions and evolving regulatory requirements continue to increase supply chain complexity, making resilience a strategic priority.
 

Business Model Transformation: OEMs and suppliers must continuously adapt their organizations, portfolios and investments to remain competitive, from product strategy to operational excellence. 

SEGMENTS

We combine deep industry expertise with hands-on experience across the automotive value chain.

Focus areas

  • Automotive OEMs
  • Commercial Vehicle OEMs
  • Agriculture OEMs
  • Specialty Vehicles & Off-Highway OEMs
  • Tier 1-4 Suppliers
  • Parts Suppliers
  • Aftermarket Organizations
  • Third-Party Logistics Companies
  • OEM, Dealer & Aftermarket Technology Companies
CONTACT

Our industry experts

Eric Francucci
Principal

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Anne Myon
Associate Principal

PROJECT EXAMPLES

Delivering measurable impact.   

WOOD MATERIALS

Sales Strategy

Munich Strategy supported a leading manufacturer of wood-based building products in implementing a direct sales program that generated sales of € 100 m in just two years.

BUILDING MATERIALS

Growth Strategy

Munich Strategy supported a European manufacturer of building materials in the development and implementation of its corporate strategy, which resulted in 45% sales growth and a 5% increase in EBITDA margin after 3 years.

PREFAB AND MODULAR CONSTRUCTION

Transformation

Munich Strategy advised the board of directors of a leading manufacturer of prefabricated houses on their transformation of offline sales by improving digital lead generation along the value chain. A detailed analysis of the digital potential led to sales contributions of more than € 80 m.

BUILDING TECHNOLOGY

Corporate Strategy

Munich Strategy supported a publically-listed building technology company in its strategic realignment and the reorganization of its B2B marketing and sales organization. The strategy improved our customer’s market presence and led to profitable business growth of around € 200 m.

BUILDING DESIGN

M&A Strategy

Munich Strategy supported an international manufacturer of facade and roof systems in the development and implementation of its M&A strategy. Within 3 years, several acquisitions were realized, which contributed sales of € 150 m. 

CONSTRUCTION TECHNOLOGY

Commercial Due Diligence

Conducting a commercial due diligence, Munich Strategy supported a major private equity fund in the acquisition of a construction technology company. To verify the investment theses, our expert team analyzed different market segments and distribution channels in selected EU regions. In addition, growth potentials were identified and their attractiveness was validated. The results were documented and presented in a report suitable for banks.

INSIGHTS

We explore the trends shaping the future of the motor vehicle industry. 

Whether it’s new competitors from China, electrification, software-defined vehicles, aftermarket growth or geopolitical change, the motor vehicle industry is undergoing a period of profound transformation. Our insights examine the developments shaping the industry and highlight the strategic opportunities that enable companies to build lasting competitive advantage.