Study: Food & Packaging beyond Corona

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Your contact

t +49 (0) 89 1250 1590
presse[a]munich-strategy.com
Dr. Werner
Motyka
Matthias
Riemann
Dr. Werner
Motyka
Matthias
Riemann
STUDY
06 / 2020

Food & Packaging beyond Corona

Due to the coronavirus crisis, companies across the board are facing massive challenges. As a “systemically important” industry, the food and packaging sector is currently benefitting from a temporary boom. However, it must prepare for major changes in the long term.

In the study „Food & Packaging beyond Corona“ we focus on the time period when the pandemic has largely subsided in Germany. The study is based on in-depth interviews with industry and market research experts as well as the Munich Strategy ‘Mittelstand’ database containing performance and strategy data of more than 3,500 companies.

1. A “new normal” as of mid 2021

We assume that this phase of a “new normal” will begin in Q2 or Q3 2021, when vaccines and medication will gradually become available and restrictions will largely disappear.

2. Effects on six fields of action in the industry

Munich Strategy has identified the most important framework conditions of the “new normal” and has analyzed their effects on six central fields of action in the food and packaging industry.
• Supply Chain
• Production
• Products & prices
• Packaging
• Distribution channels
• Positioning

3. Recommended actions

For each field of action, our consultants provide an assessment of which of the two proposed scenarios is likely to occur and then derive recommended actions for manufacturers in the food and packaging industry.

Content of the study

    • Food and packaging in the COVID-19 crisis
    • Comparison of growth potential and resilience of brand, private label and hybrid manufacturers
    • Framework conditions of the corona crisis and impact on central fields of action of the food supply chain
    • Supply Chain: Assessment of the development and recommended action
    • Production: Assessment of the development and recommended action
    • Products und pricing: Assessment of the development and recommended action
    • Packaging: Assessment of the development and recommended action
    • Distribution channels: Assessment of the development and recommended action
    • Positioning: Assessment of the development and recommended action
KONTAKT

Connecting knowledge.

Nominal fee: € 149,00 plus VAT
In case you would like to order a copy of the study (PDF) please send us an e-mail with your invoice address.

Your contact

Marisa Elsäßer
Munich Strategy GmbH & Co. KG
Türkenstraße 5
80333 München
t +49 – 89 – 1250 1590
presse[a]munich-strategy.com

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