Study: Digital pioneers of the “Mittelstand” 2019June 16, 2020
Food & Packaging beyond Corona
Due to the coronavirus crisis, companies across the board are facing massive challenges. As a “systemically important” industry, the food and packaging sector is currently benefitting from a temporary boom. However, it must prepare for major changes in the long term.
In the study „Food & Packaging beyond Corona“ we focus on the time period when the pandemic has largely subsided in Germany. The study is based on in-depth interviews with industry and market research experts as well as the Munich Strategy ‘Mittelstand’ database containing performance and strategy data of more than 3,500 companies.
1. A “new normal” as of mid 2021
We assume that this phase of a “new normal” will begin in Q2 or Q3 2021, when vaccines and medication will gradually become available and restrictions will largely disappear.
2. Effects on six fields of action in the industry
Munich Strategy has identified the most important framework conditions of the “new normal” and has analyzed their effects on six central fields of action in the food and packaging industry.
• Supply Chain
• Products & prices
• Distribution channels
3. Recommended actions
For each field of action, our consultants provide an assessment of which of the two proposed scenarios is likely to occur and then derive recommended actions for manufacturers in the food and packaging industry.
Food and packaging in the COVID-19 crisis
Comparison of growth potential and resilience of brand, private label and hybrid manufacturers
Framework conditions of the corona crisis and impact on central fields of action of the food supply chain
Supply Chain: Assessment of the development and recommended action
Production: Assessment of the development and recommended action
Products und pricing: Assessment of the development and recommended action
Packaging: Assessment of the development and recommended action
Distribution channels: Assessment of the development and recommended action
Positioning: Assessment of the development and recommended action
Schutzgebühr: € 49,00 zzgl. MwSt.
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Munich Strategy GmbH & Co. KG
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