Melissa Motyka is a Manager at Munich Strategy. Since joining the consulting industry, she has focused on machinery and plant engineering, further expanding this business area at Munich Strategy over the past few years. Her clients come from all segments of the industry, with a particular emphasis on food and packaging machinery. In numerous projects, Melissa Motyka has supported medium-sized companies and mid-caps in strategic development, emphasizing growth strategies, sales strategies, international market expansion, and advancements in after-sales and service.
Recently, Melissa Motyka has delved into the competitive advantages stemming from automation, connectivity, and new service models in mechanical engineering. She assists German-speaking and international investors in engaging with future-proof business models and company sales. Her industry studies have examined the crisis resilience of mechanical engineering business models and analyzed how successful manufacturers in the sector strengthen their corporate fitness.