Strategic Benchmarking: Germany’s 30 Leading Mid-Sized Construction Suppliers
17. December 2025
STUDY
01 / 2026
Study: India: A Growth Market. India as a growth opportunity for European construction suppliers.
Our study shows that India offers significant growth opportunities for European construction and construction supply companies – as a dynamically expanding sales market, an increasingly capable production and sourcing location and a strategic hub within global value chains. While construction activity in Europe is under pressure, India offers long-term advantages in volume, scalability and cost efficiency. At the same time, competition is intensifying; companies that delay market entry risk losing market share, pricing power and proximity to customers.
In “India: The Next Growth Market”, Munich Strategy analyzes how construction companies and suppliers can successfully establish and expand their market position in India and which strategic decisions need to be made today to do so.
The study is based on extensive market analyses, the evaluation of project and investment data, as well as interviews with industry experts and market participants in Europe and India. It examines why India represents the next logical growth step for European mid-sized companies, why an attractive window of opportunity for market entry is opening now and how companies can successfully approach and execute their entry into the market.
India: From a “future market” to strategic must-have market
India is experiencing strong growth across nearly all construction- and infrastructure-related segments – driven by urbanization, massive infrastructure programs, industrialization and a young, expanding middle class. Residential construction, commercial and industrial building as well as infrastructure projects are all developing dynamically and sustainably.
For European construction companies and suppliers, this means that access to the Indian market will become a decisive factor for future growth, scaling and competitiveness. Companies that fail to establish a presence in time risk falling behind in key future-oriented segments.
Success in India requires market and local presence
The study clearly shows that a pure export model is not sufficient in the long term. Successful companies combine technological expertise and quality standards from Europe with a strong local presence in India – across production, sourcing, logistics and service. Key success factors include:
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locally competitive cost structures,
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product and system adaptations to Indian construction methods and requirements,
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scalable sales and service models with strong local execution capabilities.
Companies that establish local supply chains early on and build close relationships with project developers, construction companies and planners secure measurable competitive advantages over international competitors.
Now is the right time for market entry and expansion
India is investing heavily in residential construction, industrial and commercial real estate, transport infrastructure as well as energy and utility networks. This creates attractive entry windows for European construction and building materials companies. At the same time, the study clearly highlights:
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intense local competition,
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price and margin pressure,
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complex regulatory frameworks.
Companies that launch pilot projects today and establish local partnerships can secure a sustainable first-mover advantage.
Content (excerpt)
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Positioning India as a strategic growth market for construction companies and suppliers
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Analysis of key demand and growth drivers in residential, commercial and infrastructure construction
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Assessment of market-entry and localization options
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Requirements for products, systems, pricing and services in the local market environment
- Strategic success factors for market entry and scaling
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Actionable recommendations for companies in different starting positions
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Scope: approx. 32 pages
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CONTACT
Connecting knowledge.
Would you like to understand what the current dynamics in India specifically mean for your construction or construction supply business and how you can capitalize on the opportunities in the market? We are happy to support you as a sparring partner on all strategic questions related to market entry, localization, partnerships and growth in India.
If you would like to order our study (fee: EUR 229.00 plus VAT) as a PDF, please, email your billing address to presse@munich-strategy.com.
Munich Strategy is an international management consultancy focused on the building and construction materials industry, machinery and plant engineering and adjacent sectors. We develop growth and internationalization strategies for leading companies in these industries, support mergers & acquisitions and drive transformation programs.
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