White Paper: Smart Pricing in the Building Materials Sector – Four value-based approaches to increase profitability

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Your contact persons
t +49 (0) 89 1250 1590
presse[a]munich-strategy.com
Dr. Sebastian
Theopold
Diego
Terceros
Dr. Sebastian
Theopold
Diego
Terceros
WHITE PAPER
09 / 2025

White Paper: Smart Pricing in the Building Materials Sector – Four value-based approaches to increase profitability

German construction suppliers are currently under significant margin pressure for several reasons. Volatile raw material prices, rising costs, growing private-label competition and declining demand are well-known drivers.

However, one important lever has so far received less attention: pricing itself. Many companies still rely on traditional models such as cost-plus pricing, grant discounts without customer segmentation or forego data-driven price management. In the building supplies industry in particular, targeted pricing strategies offer substantial potential for margin improvement – and can often be implemented in a comparatively short time frame.
Overview
In our latest white paper “Pricing as a margin lever”, we present four solutions that enable construction suppliers to systematically strengthen their pricing power:
  • Value-based pricing
  • Net price strategy
  • Discount and loyalty programs
  • Terms & conditions management
With these value-based, data-driven and segmented approaches, our clients have been able to increase their net profit by up to 300 basis points, while significantly accelerating and automating their proposal processes.
CONTACT

Connecting knowledge.

If you would like to order our white paper (access fee: EUR 49.00 plus VAT) as a PDF, please send an email with your billing address to presse@munich-strategy.com.
We would also be happy to share our experience from recent pricing projects in industrial automation in a personal meeting.
Munich Strategy GmbH & Co. KG
Türkenstraße 5
80333 München
t +49 – 89 – 1250 1590
presse[a]munich-strategy.com
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