
Segment Insights: Food Processing Machinery
3. November 2025
CEO Roundtable Food & Packaging Machinery: “Rethinking Differentiation, Not Reinventing Products”.
24. November 2025Your contact persons
t +49 (0) 89 1250 1590
presse[a]munich-strategy.com
Dr. Sebastian
Theopold
Diego
Terceros

Dr. Sebastian
Theopold

Diego
Terceros
WHITE PAPER
09 / 2025
White Paper: Smart Pricing in the Building Materials Sector – Four value-based approaches to increase profitability

German construction suppliers are currently under significant margin pressure for several reasons. Volatile raw material prices, rising costs, growing private-label competition and declining demand are well-known drivers.
However, one important lever has so far received less attention: pricing itself. Many companies still rely on traditional models such as cost-plus pricing, grant discounts without customer segmentation or forego data-driven price management. In the building supplies industry in particular, targeted pricing strategies offer substantial potential for margin improvement – and can often be implemented in a comparatively short time frame.
Overview
In our latest white paper “Pricing as a margin lever”, we present four solutions that enable construction suppliers to systematically strengthen their pricing power:
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Value-based pricing
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Net price strategy
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Discount and loyalty programs
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Terms & conditions management
With these value-based, data-driven and segmented approaches, our clients have been able to increase their net profit by up to 300 basis points, while significantly accelerating and automating their proposal processes.
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