Study: India: A Growth Market. India as a growth opportunity for European construction suppliers.
22. January 2026
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9. March 2026
WHITE PAPER
02 / 2026
White Paper: Next Growth Engine: India – How mechanical and plant engineering companies can unlock the market
India is increasingly moving into focus for European industrial companies. Strong economic growth, ambitious industrial policies and rising industrial demand are turning the subcontinent into one of the most attractive future markets worldwide. At the same time, many machinery companies in Europe are under pressure due to rising costs, regulatory complexity and stagnating core markets.
However, one thing is clear: India does not unlock itself. Companies that rely solely on exports remain structurally disadvantaged. Local requirements, price sensitivity and fragmented customer structures demand a targeted adaptation of the business model. Successful companies therefore develop India systematically into an independent strategic pillar and, over time, into a hub for further Asian markets.
Overview
In our latest white paper, “Next Growth Engine: India”, we outline how machinery and plant manufacturers can systematically enter the market and build sustainable competitive advantages:
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India as a high-growth future market driven by increasing industrial demand and rising automation
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Three strategic maturity phases: from market entry to scaling and local value creation
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Key challenges and success factors across the entire value chain (sales, service, engineering, production, organization)
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Consistent localization as a central lever for competitiveness, growth and long-term success
Our analysis shows: Companies that realistically assess their current position and fully master each development phase create the foundation to leverage India not just as a sales market, but as a strategic pillar for their next phase of growth.
CONTACT
Connecting knowledge.
If you would like to order our white paper as PDF, please, send an email to presse@munich-strategy.com.
We would be happy to share our experience from recent projects in a personal discussion.
Your contact
Munich Strategy GmbH & Co. KG
Türkenstraße 5
80333 München
t +49 – 89 – 1250 1590
presse@munich-strategy.com
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