Study: Back to Profitability: “Anyone who believes that growth will soon return for everyone is mistaken.”
1. September 2026
REPORT
09 / 2026
Report: Europe isn’t enough: Where building & construction manufacturers should look for their next growth markets
Europe alone will not deliver the next wave of growth for building & construction manufacturers. Future opportunities are shifting toward markets with stronger infrastructure demand, urbanization potential and structural growth.
Europe’s building & construction markets are mature, with sluggish growth and increasing competitive pressure. For European manufacturers, future growth will therefore depend increasingly on identifying and successfully entering attractive markets beyond their traditional home base.
Our latest report examines where the strongest opportunities lie and what it takes to capture them. It evaluates global growth markets based not only on size and growth, but also on demand attractiveness, accessibility and execution risk, and the ability of international manufacturers to win.
Key Insights
Europe alone will not sustain future growth.
Mature European markets remain important, particularly for renovation and energy-efficiency upgrades, but offer limited new-build growth. Future opportunities are increasingly shifting toward markets with stronger urbanization, infrastructure and housing demand.
Market size alone is not enough to prioritize growth markets.
The largest markets are not necessarily those with the strongest growth potential. Manufacturers need to assess markets through three strategic lenses: demand attractiveness, accessibility and execution risk, and their own ability to win.
There is no single global expansion playbook.
Winning requires market-specific choices on local footprint, distribution, partnerships and investment. While some markets support focused commercial expansion, others require early localization, acquisitions or strong local partners to turn market potential into profitable growth.
Winning portfolios balance four market archetypes
– each requiring a different approach to market entry and growth.
Content
-
-
Global screening of attractive building & construction growth markets
-
Ranking of 30 markets based on growth potential and strategic attractiveness
-
In-depth profiles of the top 10 growth markets
-
Assessment of demand attractiveness, accessibility & execution risk, and ability to win
-
Four strategic market archetypes and their implications for expansion
-
Market-specific route-to-market and localization strategies
-
Strategic recommendations for building & construction manufacturers
-
Approx. 19 pages
-
CONTACT
Connecting knowledge.
Are you looking for your next growth market? Our report provides a structured view of the most attractive B&C markets worldwide and shows what it takes to win in them.
If you would like to receive a PDF copy of the report, please send us an email.
Munich Strategy is an international management consultancy focused on building and construction materials, machinery and plant engineering, motor vehicle and adjacent sectors. We develop growth and internationalization strategies for leading companies in these industries, support mergers & acquisitions and drive transformation programs.
Your contact
Munich Strategy GmbH & Co. KG
Türkenstraße 5
80333 München
t +49 – 89 – 1250 1590
presse@munich-strategy.com
Read more
Dr. Constantin Greiner at the VDMA: Construction Markets Between Structural Demand and Geopolitical Disruption Presentation
Read more