White Paper: Pricing as a Profit Margin Lever – How automation specialists boost profits through data-driven and customer-centric approaches

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White Paper: The Revival of US Manufacturing – US-based production as a growth opportunity for European machinery manufacturers
28. July 2025
Ranking: Germany’s Fastest-Growing Mid-Sized Companies 2025
13. October 2025
Your contact persons
t +49 (0) 89 1250 1590
presse[a]munich-strategy.com
Matthias
Riemann
Diego
Terceros
Matthias
Riemann
Diego
Terceros
WHITE PAPER
08 / 2025

Pricing as a Profit Margin Lever – How automation specialists boost profits through data-driven and customer-centric approaches

German machinery manufacturers are currently under significant margin pressure for several reasons. Rising costs, intense competition, price pressure from abroad, and declining demand in core markets are well-known factors.

However, one important lever has so far received less attention: pricing itself. Many companies still rely on traditional models such as cost-plus pricing, grant discounts without customer segmentation, or forego data-driven price management. In industrial automation in particular, targeted pricing strategies offer substantial potential for margin improvement – and can often be implemented in a comparatively short time frame.
Overview
In our latest white paper “Profit Margin Levers – Pricing”, we present four solutions that enable automation specialists to systematically strengthen their pricing power:
  • Value-based pricing
  • AI-supported proposal generation
  • Aftermarket-specific pricing logics
  • Segmented pricing and discount strategies
With these value-based, AI-driven, and segmented approaches, our clients have been able to increase their net profit by up to 300 basis points, while significantly accelerating and automating their proposal processes.
CONTACT

Connecting knowledge.

If you would like to order our white paper (access fee: EUR 49.00 plus VAT) as a PDF, please send an email with your billing address to presse@munich-strategy.com.
We would also be happy to share our experience from recent pricing projects in industrial automation in a personal meeting.
Munich Strategy GmbH & Co. KG
Türkenstraße 5
80333 München
t +49 – 89 – 1250 1590
presse[a]munich-strategy.com
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“The Revival of US Manufacturing – US-based production as a growth opportunity for European machinery manufacturers”
White Paper