{"id":9436,"date":"2026-01-22T11:02:29","date_gmt":"2026-01-22T11:02:29","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=9436"},"modified":"2026-01-22T11:25:16","modified_gmt":"2026-01-22T11:25:16","slug":"study-india-a-growth-market","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/study-india-a-growth-market\/","title":{"rendered":"Study: India: A Growth Market. India as a growth opportunity for European construction suppliers."},"content":{"rendered":"

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STUDY<\/span><\/strong><\/h6>\n

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01 \/ 2026<\/span><\/h6>\n

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Study: India: A Growth Market. India as a growth opportunity for European construction suppliers.<\/h1>\n

[\/vc_column_text][vc_single_image image=”2561″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text css=”” el_class=”h8″]Our study shows that India offers significant growth opportunities for European construction and construction supply companies \u2013 as a dynamically expanding sales market, an increasingly capable production and sourcing location and a strategic hub within global value chains. While construction activity in Europe is under pressure, India offers long-term advantages in volume, scalability and cost efficiency. At the same time, competition is intensifying; companies that delay market entry risk losing market share, pricing power and proximity to customers.
\nIn \u201cIndia: The Next Growth Market\u201d, Munich Strategy analyzes how construction companies and suppliers can successfully establish and expand their market position in India and which strategic decisions need to be made today to do so.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]<\/p>\n

The study is based on extensive market analyses, the evaluation of project and investment data, as well as interviews with industry experts and market participants in Europe and India. It examines why India represents the next logical growth step for European mid-sized companies, why an attractive window of opportunity for market entry is opening now and how companies can successfully approach and execute their entry into the market.<\/h6>\n

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India: From a \u201cfuture market\u201d to strategic must-have market<\/h3>\n

India is experiencing strong growth across nearly all construction- and infrastructure-related segments \u2013 driven by urbanization, massive infrastructure programs, industrialization and a young, expanding middle class. Residential construction, commercial and industrial building as well as infrastructure projects are all developing dynamically and sustainably.<\/h6>\n
For European construction companies and suppliers, this means that access to the Indian market will become a decisive factor for future growth, scaling and competitiveness. Companies that fail to establish a presence in time risk falling behind in key future-oriented segments.<\/h6>\n

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Success in India requires market and local presence<\/h3>\n

The study clearly shows that a pure export model is not sufficient in the long term. Successful companies combine technological expertise and quality standards from Europe with a strong local presence in India \u2013 across production, sourcing, logistics and service. Key success factors include:<\/h6>\n