{"id":8987,"date":"2025-06-19T13:12:42","date_gmt":"2025-06-19T13:12:42","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=8987"},"modified":"2025-08-29T13:15:36","modified_gmt":"2025-08-29T13:15:36","slug":"management-roundtable-woodworking-machinery-2025","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/management-roundtable-woodworking-machinery-2025\/","title":{"rendered":"Management Roundtable Woodworking Machinery: \u201cStaying Competitive as a Premium Manufacturer\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">EVENT<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">06 \/ 2025<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Management Roundtable Woodworking Machinery: \u201cStaying Competitive as a Premium Manufacturer\u201d<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]At the Management Roundtable in Frankfurt, Munich Strategy and VDMA brought together an exclusive group of top decision-makers from the woodworking machinery industry. The discussion centered around the key question for the sector\u2019s future: How can German premium manufacturers secure their long-term competitiveness against international rivals?[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;8974&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #0bb5de;\"><span style=\"color: #0bb5d2;\">\u201cWe need to show what we actually do with the data \u2026 only then will the customer be willing to pay for it.\u201d<\/span><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;h10&#8243;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\">CEO, Woodworking Machinery<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>How will German machinery and plant engineering secure its competitiveness in woodworking by 2035?<\/h3>\n<h6>Mechanical engineering in 2025 faces enormous challenges: new competitors, changing markets, and the necessity for manufacturers to position themselves as a premium provider. In moderated work sessions, Munich Strategy and VDMA worked with participants on:<\/h6>\n<ul>\n<li>\n<h6>Current market developments and their impact on companies<\/h6>\n<\/li>\n<li>\n<h6>Experiences and strategic approaches from the industry<\/h6>\n<\/li>\n<li>\n<h6>First ideas for forward-looking success strategies for premium manufacturers<\/h6>\n<\/li>\n<\/ul>\n<h6>Munich Strategy summarizes the results as follows:<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>#1 Diversification vs. Focus<\/h3>\n<h6>Diversification can drive growth but requires clear analysis and persistence. Focus remains a valid strategy if supported by outstanding expertise and speed.<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>#2 Value Creation and Core Competencies<\/h3>\n<h6>Future value creation will rely less on pure technology and more on perceived innovation, advisory competence, and excellent service.<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>#3 Addressing the Chinese Market and Competition<\/h3>\n<h6>Every company needs a clear China strategy. Premium solutions that are consulting-intensive and come with genuine service guarantees remain defensible even against Chinese competitors.<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>#4 Positioning Through Innovation<\/h3>\n<h6 data-start=\"2019\" data-end=\"2139\">R&amp;D must focus on market-relevant, data-driven, and user-centric solutions. Speed and C-level commitment are decisive.<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>#5 Implementing Digital Business Models<\/h3>\n<h6>Digital offerings are still rarely monetized. Success requires a sales approach that makes the added value of data tangible and measurable for customers.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Conclusion: Securing the Future Through a Combination of Strategies<\/h3>\n<h6>There is no single path to success. Instead, it requires a smart interplay of strategies: diversification or focus, service competence, digital models, and innovation with a data- and user-centric lens. Combined with a strong sales force that can effectively communicate customer value and a crisis-resilient business model with flexible cost structures and professional pricing, the German woodworking machinery industry can continue to maintain its position as a premium manufacturer.<\/h6>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Your contact[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Marisa Els\u00e4\u00dfer<\/h6>\n<h6><em><strong>t<\/strong><\/em> +49 89 1250 15963<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;12px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<h6 style=\"color: black;\">For the Management Roundtable in Frankfurt, Munich Strategy and VDMA brought together an exclusive group of top decision-makers from the woodworking machinery industry.<\/h6>\n","protected":false},"author":2,"featured_media":8966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,14,39],"tags":[],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-2","category-homepost-2","category-mechanical-engineering"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Munich Strategy\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.munich-strategy.com\/en\/management-roundtable-woodworking-machinery-2025\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Munich Strategy | Strategien zur Marktf\u00fchrerschaft. 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