{"id":4266,"date":"2020-06-18T12:24:37","date_gmt":"2020-06-18T12:24:37","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=4266"},"modified":"2023-07-05T10:18:09","modified_gmt":"2023-07-05T10:18:09","slug":"study-food-packaging-beyond-corona","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/study-food-packaging-beyond-corona\/","title":{"rendered":"Study: Food &#038; Packaging beyond Corona"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/12&#8243;][vc_column_text el_class=&#8221;h8&#8243;]Your contact[\/vc_column_text][vc_column_text]<\/p>\n<h6><\/h6>\n<h6><em><strong>t<\/strong> <\/em>+49 (0) 89 1250 1590<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h6>Dr. Werner<br \/>\nMotyka<\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h6>Matthias<br \/>\nRiemann<\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;2733&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h6>Dr. Werner<br \/>\nMotyka<\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;2744&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h6>Matthias<br \/>\nRiemann<\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][rev_slider_vc alias=&#8221;32-header_studie_top100-2018&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">STUDY<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">06 \/ 2020<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h1>Food &amp; Packaging beyond Corona<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;h8&#8243;]Due to the coronavirus crisis, companies across the board are facing massive challenges. As a \u201csystemically important\u201d industry, the food and packaging sector is currently benefitting from a temporary boom. However, it must prepare for major changes in the long term.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]In the study \u201eFood &amp; Packaging beyond Corona\u201c we focus on the time period when the pandemic has largely subsided in Germany. The study is based on in-depth interviews with industry and market research experts as well as the Munich Strategy &#8216;Mittelstand&#8217; database containing performance and strategy data of more than 3,500 companies.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_single_image image=&#8221;4083&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>1. A \u201cnew normal\u201d as of mid 2021<\/h2>\n<h6>We assume that this phase of a \u201cnew normal\u201d will begin in Q2 or Q3 2021, when vaccines and medication will gradually become available and restrictions will largely disappear.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>2. Effects on six fields of action in the industry<\/h2>\n<h6>Munich Strategy has identified the most important framework conditions of the \u201cnew normal\u201d and has analyzed their effects on six central fields of action in the food and packaging industry.<\/h6>\n<h6>\u2022 Supply Chain<br \/>\n\u2022 Production<br \/>\n\u2022 Products &amp; prices<br \/>\n\u2022 Packaging<br \/>\n\u2022 Distribution channels<br \/>\n\u2022 Positioning<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>3. Recommended actions<\/h2>\n<h6>For each field of action, our consultants provide an assessment of which of the two proposed scenarios is likely to occur and then derive recommended actions for manufacturers in the food and packaging industry.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">\u00a0Durchschnittliches Umsatzwachstum 2013-2016\/17:<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_single_image image=&#8221;2847&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h2>Widerstandskraft ausgebaut<\/h2>\n<h6>Der Jahresvergleich 2007\/2016 macht deutlich: Die st\u00e4rksten Mittelst\u00e4ndler haben ihre Widerstandskraft seit der Finanzkrise im Jahr 2008 erheblich ausgebaut. Die durchschnittliche Eigenkapitalquote der Unternehmen wuchs zwischen 2007 und 2016 um 11,9 Prozentpunkte &#8211; von 43,1 auf 55 %. Der Ausbau der Eigenkapitalquoten der TOP 100 deutet auf eine gestiegene Solidit\u00e4t im deutschen Mittelstand hin.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Eigenkapitalquoten 2007 und 2016:<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h2>Mittelstand wird &#8216;Mitteltech&#8217;<\/h2>\n<h6>Technologieunternehmen dominieren das Ranking 2018 und zeigen in allen Bereichen die st\u00e4rkste Performance. 52 der 100 st\u00e4rksten deutschen Mittelst\u00e4ndler sind \u201aMitteltech\u2018-Unternehmen und f\u00fchrend in den Branchen Technologie, Maschinen- und Anlagenbau sowie Baumaschinen. Mit einem Umsatzwachstum von 11,8 % und einer EBIT-Quote von 15,1 % liegen sie innerhalb der TOP 100 im Spitzenfeld. Munich Strategy teilt die \u201aMitteltech\u2018-Unternehmen anhand ihrer vorrangigen Erfolgsmuster in drei strategische Gruppen ein: \u201aDigitale Wegbereiter\u2018\u201a Kunden-Insider\u2018 und \u201aProdukt-Titane\u2018.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Anzahl der \u201aMitteltech\u2018-Unternehmen unter den TOP 100:<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_single_image image=&#8221;2846&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row parallax=&#8221;content-moving&#8221; parallax_image=&#8221;15&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">Content of the study<\/span><\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h6><span style=\"color: #ffffff;\">Food and packaging in the COVID-19 crisis<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Comparison of growth potential and resilience of brand, private label and hybrid manufacturers<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Framework conditions of the corona crisis and impact on central fields of action of the food supply chain<br \/>\n<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Supply Chain: Assessment of the development and recommended action<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Production: Assessment of the development and recommended action<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Products und pricing: Assessment of the development and recommended action<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Packaging: Assessment of the development and recommended action<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Distribution channels: Assessment of the development and recommended action<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Positioning: Assessment of the development and recommended action<\/span><\/h6>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">KONTAKT<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>Connecting knowledge.<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;6\/12&#8243;][vc_column_text]<\/p>\n<h6><strong>Nominal fee: \u20ac 149,00 plus VAT<\/strong><\/h6>\n<h6>In case you would like to order a copy of the study (PDF) please send us an e-mail with your invoice address.<\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][vc_column_text el_class=&#8221;h8&#8243;]Your contact<strong><br \/>\n<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<h6><strong>Munich Strategy GmbH &amp; Co. KG<\/strong><br \/>\nT\u00fcrkenstra\u00dfe 5<br \/>\n80333 M\u00fcnchen<\/h6>\n<h6><em><strong>t<\/strong><\/em> +49 \u2013 89 \u2013 1250 1590<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.wiwo.de\/my\/unternehmen\/mittelstand\/schlaue-schrauber-digitale-pioniere-des-mittelstands-2019-rang-25-bis-50\/25251834-3.html&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;h8&#8243;]Lesen Sie dazu[\/vc_column_text][vc_column_text]<\/p>\n<h6>&#8220;Schlaue Schrauber: Das sind die digitalen Pioniere im Mittelstand&#8221;<br \/>\n<a href=\"https:\/\/www.wiwo.de\/my\/unternehmen\/mittelstand\/schlaue-schrauber-digitale-pioniere-des-mittelstands-2019-rang-25-bis-50\/25251834-3.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0bb5d2;\">Artikel<\/span><\/a> \u00fcber das Digitalranking auf www.wirtschaftswoche.com<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/ma-trendradar-foodbranche-2020\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;h8&#8243;]Read more (in German)[\/vc_column_text][vc_column_text]<\/p>\n<h6>&#8220;M&amp;A Trendradar f\u00fcr die Nahrungsbranche&#8221; <a href=\"https:\/\/www.munich-strategy.com\/ma-trendradar-foodbranche-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0bb5d2;\">(Studie)<\/span><\/a><br \/>\n<span style=\"color: #0bb5d2;\">\u00a0<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/studie-mit-handelsmarken-wachsen-und-geld-verdienen-2\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;h8&#8243;]Read more (in German)[\/vc_column_text][vc_column_text]<\/p>\n<h6>&#8220;Mit Handelsmarken wachsen und Geld verdienen&#8221; <span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"https:\/\/www.munich-strategy.com\/studie-mit-handelsmarken-wachsen-und-geld-verdienen-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">(Studie)<\/a><\/span><br \/>\n<span style=\"color: #0bb5d2;\">\u00a0<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;12px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<h6 style=\"color: black;\">What will the time period from mid 2021 onwards look like, when the pandemic has largely subsided in Germany and the virus is under control? Munich Strategy has identified the most important framework conditions of the \u201cnew normal\u201d and has analyzed their effects on six central fields of action in the food and packaging industry.<\/h6>\n","protected":false},"author":2,"featured_media":6907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[38,14,16],"tags":[],"class_list":["post-4266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-packaging","category-homepost-2","category-studie-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Munich Strategy\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.munich-strategy.com\/en\/study-food-packaging-beyond-corona\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Munich Strategy | Strategien zur Marktf\u00fchrerschaft. 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