{"id":3950,"date":"2020-01-13T11:29:00","date_gmt":"2020-01-13T11:29:00","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=3950"},"modified":"2022-04-04T15:32:27","modified_gmt":"2022-04-04T15:32:27","slug":"study-digital-pioneers-mittelstand-2019","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/study-digital-pioneers-mittelstand-2019\/","title":{"rendered":"Study: Digital pioneers of the “Mittelstand” 2019"},"content":{"rendered":"

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t<\/strong> <\/em>+49 (0) 89 1250 1590
\npresse@munich-strategy.com<\/a><\/span><\/h6>\n

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Dr. Constantin
\nGreiner<\/h6>\n

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Ron
\nvan den Akker<\/h6>\n

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Dr. Constantin
\nGreiner<\/h6>\n

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Ron
\nvan den Akker<\/h6>\n

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STUDY<\/span><\/strong><\/h6>\n

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11 \/ 2019<\/span><\/h6>\n

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Digital pioneers 2019. Ranking of German \u201cMittelstand\u201d companies with the highest digital performance and growth power.<\/h1>\n

[\/vc_column_text][vc_single_image image=”2561″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text el_class=”h8″]In cooperation with business magazine WirtschaftsWoche<\/a><\/span>, Munich Strategy and BLOOM have identified 50 companies that are “digital pioneers” in the German “Mittelstand”.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Munich Strategy and BLOOM have analyzed over 4.000 German companies with an annual turnover of 5 million to about 1 billion euros. The 50 companies with the highest “digital score” were selected out of 400 finalists.\u00a0The digital score of a company is composed of its digital performance (2\/3) and its growth power (1\/3).<\/h6>\n

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Excellent digital performance<\/h2>\n

The companies\u2019 digital performance was analyzed based on 6 areas: online marketing, online presence, online sales, online customer service, physical product innovation and digital product innovation. The study shows: Digital pioneers show a consistently high performance in all areas while average “Mittelstand” companies are mainly focused on the product and concentrate on digital initiatives in the areas of physical product innovation and digital product innovation.<\/h6>\n

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High growth power<\/h2>\n

The digital Pioneers\u2019 revenue growth is five times as high as that of average \u201cMittelstand\u201d companies, while EBIT growth is only twice as high. Especially digital marketplaces typically operate in a winner-takes-all market, where becoming the largest player is more important than short-term margins.<\/h6>\n

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Three strategic groups<\/h2>\n

The digital Pioneers can be assigned to three strategic groups based on their main success patterns: “Customer journey champions” are able to achieve a superior customer experience by tracking and optimizing each point of contact in the digital customer journey. “Integrators” achieve best-of-both-worlds results by linking the physical and digital world in their product offering, e.g. via sensors, IoT, AI. “Disruptors” are able to unlock completely new markets, by innovating with digital business models in traditionally offline industries.<\/h6>\n

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\u00a0Durchschnittliches Umsatzwachstum 2013-2016\/17:<\/h3>\n

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Widerstandskraft ausgebaut<\/h2>\n

Der Jahresvergleich 2007\/2016 macht deutlich: Die st\u00e4rksten Mittelst\u00e4ndler haben ihre Widerstandskraft seit der Finanzkrise im Jahr 2008 erheblich ausgebaut. Die durchschnittliche Eigenkapitalquote der Unternehmen wuchs zwischen 2007 und 2016 um 11,9 Prozentpunkte – von 43,1 auf 55 %. Der Ausbau der Eigenkapitalquoten der TOP 100 deutet auf eine gestiegene Solidit\u00e4t im deutschen Mittelstand hin.<\/h6>\n

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Eigenkapitalquoten 2007 und 2016:<\/h3>\n

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Mittelstand wird ‘Mitteltech’<\/h2>\n

Technologieunternehmen dominieren das Ranking 2018 und zeigen in allen Bereichen die st\u00e4rkste Performance. 52 der 100 st\u00e4rksten deutschen Mittelst\u00e4ndler sind \u201aMitteltech\u2018-Unternehmen und f\u00fchrend in den Branchen Technologie, Maschinen- und Anlagenbau sowie Baumaschinen. Mit einem Umsatzwachstum von 11,8 % und einer EBIT-Quote von 15,1 % liegen sie innerhalb der TOP 100 im Spitzenfeld. Munich Strategy teilt die \u201aMitteltech\u2018-Unternehmen anhand ihrer vorrangigen Erfolgsmuster in drei strategische Gruppen ein: \u201aDigitale Wegbereiter\u2018\u201a Kunden-Insider\u2018 und \u201aProdukt-Titane\u2018.<\/h6>\n

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Anzahl der \u201aMitteltech\u2018-Unternehmen unter den TOP 100:<\/h3>\n

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Content of the study<\/span><\/h2>\n

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