{"id":2309,"date":"2018-11-11T10:41:35","date_gmt":"2018-11-11T10:41:35","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=2309"},"modified":"2022-04-04T15:50:35","modified_gmt":"2022-04-04T15:50:35","slug":"study-food-packaging-machinery","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/study-food-packaging-machinery\/","title":{"rendered":"Study: Growth through differentiation."},"content":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”8px”][\/vc_column][\/vc_row][vc_row][vc_column width=”4\/12″][vc_column_text]<\/p>\n

Your contact persons<\/em><\/h5>\n

[\/vc_column_text][vc_column_text]<\/p>\n

<\/h6>\n
T<\/strong> +49 (0) 89 1250 1590
\npresse[a]munich-strategy.com<\/a><\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_column_text]<\/p>\n

Matthias
\nRiemann<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_column_text]<\/p>\n

Christoph
\nHeumos<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_single_image image=”1016″ img_size=”full” alignment=”right”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]<\/p>\n

Dr. Sebastian
\nTheopold<\/h6>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”2\/12″][vc_single_image image=”1002″ img_size=”full” alignment=”right”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]<\/p>\n

Florian
\nMoll<\/h6>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

STUDY<\/span><\/strong><\/h6>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

11 \/ 2018<\/span><\/h6>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Growth through differentiation.<\/h1>\n

[\/vc_column_text][vc_single_image image=”16″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text el_class=”h8″]The global market for industrially produced and packaged food will show stable long term growth. German manufacturers are leading in their segment with a market share of 22 percent. However, a new study published by Munich Strategy shows: the rules of the industry will change fundamentally. Manufacturers of food and packaging machines are required to realign their strategy.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

The study is based on analyses of Munich Strategy\u2019s \u2018Mittelstand\u2018 database comprising more than 3,500 medium-sized companies and on findings drawn from consulting projects in the food and packaging machinery sector. The findings were validated with 42 interviews conducted with market players \u2013 manufacturers and users \u2013 and industry experts.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”8px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Digitization and verticalization as means of differentiation<\/h2>\n

According to the study, the global market for food machinery will grow by 3.9 percent, the market for packaging machinery will grow by 5.7 percent until 2023. To participate in this market growth, manufacturers need to achieve differentiation from their competitors. As this is becoming increasingly difficult via the manufacturers\u2018 own products, it is crucial for them to occupy new fields. The study identifies the fields \u2018digitization\u2018 and \u2018verticalization\u2018 where manufacturers can offer additional services to their customers, thus solving problems and creating additional benefits.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Digitization: Platform and data driven business models create highest value<\/h2>\n

The study shows: machine manufacturers can generate value through digitization, mainly with new business models. Platforms help to connect suppliers with machine users, improving the exchange of information and quality management while data driven models can be used to monetarize machine data directly and indirectly. According to the survey, two thirds of the users are interested in these models and willing to pay for it. Furthermore, many customers require additional features such as performance analyses or a presentation of the results that works for minimum trained users. Digital tools such as remote maintenance, trouble shooting and predictive maintenance are considered positive and necessary.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Verticalization is useful in segments with a high degree of standardization<\/h2>\n

More than 60 percent of the interviewed machine users from all segments see the advantages of a bundled offer of processing and packaging machines, as the study proves. \u201cOne face to the customer\u201c and the reduction of internal administration work are quoted as most important advantages of verticalization. Verticalization creates more value for customers and is easier to be implemented in segments with a high degree of standardization such as meat products, beverages and dairy products. Crucial factors for a successful verticalization are know-how in integration and application and technical requirements that need to be met. It is essential to find the ideal combination of machinery to create a coherent product and process portfolio.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”8px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”8px”][\/vc_column][\/vc_row][vc_row parallax=”content-moving” parallax_image=”15″][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_column_text]<\/p>\n

Content of the study.<\/span><\/h2>\n

[\/vc_column_text][vc_single_image image=”16″ img_size=”full”][vc_column_text]<\/p>\n