{"id":10263,"date":"2026-09-03T01:03:54","date_gmt":"2026-09-03T01:03:54","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=10263"},"modified":"2026-09-03T07:00:07","modified_gmt":"2026-09-03T07:00:07","slug":"report-growth-markets-building-and-construction","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/report-growth-markets-building-and-construction\/","title":{"rendered":"Report: Europe isn’t enough"},"content":{"rendered":"

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t<\/strong> <\/em>+49 89 1250 1590
\npresse@munich-strategy.com<\/a><\/span><\/h6>\n

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Audrey Courant<\/a><\/h6>\n

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Dr. Constantin Greiner<\/h6>\n

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REPORT<\/span><\/strong><\/h6>\n

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09 \/ 2026<\/span><\/h6>\n

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Report: Europe isn’t enough: Where building & construction manufacturers should look for their next growth markets<\/h1>\n

[\/vc_column_text][vc_single_image image=”2561″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text el_class=”h8″]Europe alone will not deliver the next wave of growth for building & construction manufacturers. Future opportunities are shifting toward markets with stronger infrastructure demand, urbanization potential and structural growth.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Europe\u2019s building & construction markets are mature, with sluggish growth and increasing competitive pressure. For European manufacturers, future growth will therefore depend increasingly on identifying and successfully entering attractive markets beyond their traditional home base.<\/h6>\n
Our latest report examines where the strongest opportunities lie and what it takes to capture them. It evaluates global growth markets based not only on size and growth, but also on demand attractiveness, accessibility and execution risk, and the ability of international manufacturers to win.<\/h6>\n

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Key Insights<\/h2>\n

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Europe alone will not sustain future growth.<\/strong><\/h5>\n
Mature European markets remain important, particularly for renovation and energy-efficiency upgrades, but offer limited new-build growth. Future opportunities are increasingly shifting toward markets with stronger urbanization, infrastructure and housing demand.<\/h6>\n

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Market size alone is not enough to prioritize growth markets.<\/strong><\/h5>\n
The largest markets are not necessarily those with the strongest growth potential. Manufacturers need to assess markets through three strategic lenses: demand attractiveness, accessibility and execution risk, and their own ability to win.<\/h6>\n

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There is no single global expansion playbook.<\/strong><\/h5>\n
Winning requires market-specific choices on local footprint, distribution, partnerships and investment. While some markets support focused commercial expansion, others require early localization, acquisitions or strong local partners to turn market potential into profitable growth.<\/h6>\n

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Winning portfolios balance four market archetypes
\n\u2013 each requiring a different approach to market entry and growth.<\/strong><\/h5>\n

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Content<\/span><\/h2>\n

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