{"id":10194,"date":"2026-06-19T06:37:57","date_gmt":"2026-06-19T06:37:57","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=10194"},"modified":"2026-06-19T06:39:23","modified_gmt":"2026-06-19T06:39:23","slug":"closing-the-commercial-gap","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/closing-the-commercial-gap\/","title":{"rendered":"White Paper: Closing the Commercial Gap"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Your contact[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><\/h6>\n<h6><em><strong>t<\/strong> <\/em>+49 89 1250 1590<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;10067&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/audrey-courant-arfeuill%C3%A8re\/\">Audrey Courant<\/a><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;9625&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: center;\">Dr. Constantin Greiner<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][rev_slider_vc alias=&#8221;32-header_studie_top100-2018&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">WHITE PAPER<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">06 \/ 2026<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>White Paper: Closing the Commercial Gap: How Upstream Chemical Producers Capture the Value Their Chemistry Creates<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;10204&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Specialty chemical producers create significant technical value in construction \u2013 through improved energy efficiency, greater durability, enhanced fire safety, healthier indoor environments and robust environmental and compliance documentation. Yet many struggle to translate this value into margins.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>The reason lies in a structural gap along the value chain: value is created upstream, while specification decisions and margin capture increasingly occur downstream. Our white paper explores how upstream chemical producers can close this Decision-to-Purchase Gap without becoming system providers themselves.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5>Overview<\/h5>\n<h6>In our latest white paper, <em>Closing the Commercial Gap<\/em>, we show how upstream chemical producers can strengthen their position within the construction value chain and capture more of the value their chemistry creates.<\/h6>\n<h6>The white paper explores:<\/h6>\n<ul>\n<li>\n<h6>Three market segments where performance, risk reduction and proof matter more than the lowest unit price<\/h6>\n<\/li>\n<li>\n<h6>The evolving requirements of specifiers, contractors and building owners<\/h6>\n<\/li>\n<li>\n<h6>Four practical levers that help upstream chemical producers strengthen their influence on system selection<\/h6>\n<\/li>\n<li>\n<h6>A decision framework for prioritizing attractive target segments and investment opportunities<\/h6>\n<\/li>\n<\/ul>\n<h6><\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Our analysis shows that success depends not only on the performance of the chemistry itself, but also on the ability to make that performance visible at system level, document it and embed it in specifications. Companies that successfully make this shift can unlock sustainable competitive advantages and attractive margin opportunities.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">CONTACT<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Connecting knowledge.<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;6\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>If you would like to order our white paper as PDF, please, send an email to presse@munich-strategy.com.<\/h6>\n<h6>We would be happy to share our experience from recent projects in a personal discussion.<\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Your contact<strong><br \/>\n<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<h6><strong>Munich Strategy GmbH &amp; Co. KG<\/strong><br \/>\nT\u00fcrkenstra\u00dfe 5<br \/>\n80333 M\u00fcnchen<\/h6>\n<h6><em><strong>t<\/strong><\/em> +49 \u2013 89 \u2013 1250 1590<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/en\/european-construction-quarterly-interview-constantin-greiner\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Read more[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>European Construction Quarterly: \u201eThe market is stabilizing, but there is no real recovery yet.\u201c <a title=\"Segment Insights: Verpackungsmaschinen\" href=\"https:\/\/www.munich-strategy.com\/en\/european-construction-quarterly-interview-constantin-greiner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0bb5d2;\">Interview<\/span><\/a><br \/>\n<span style=\"color: #0bb5d2;\">\u00a0<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/en\/study-india-a-growth-market\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Read more[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>India: A Growth Market. India as a growth opportunity for European construction suppliers. <span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" title=\"Service Excellence im Maschinenbau\" href=\"https:\/\/www.munich-strategy.com\/en\/study-india-a-growth-market\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0bb5d2;\">Study<\/span><\/a>\u00a0<\/span><br \/>\n<span style=\"color: #0bb5d2;\">\u00a0<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<h6>In this white paper, we show how upstream chemical producers capture the value their chemistry creates. <\/h6>\n","protected":false},"author":5,"featured_media":10202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[37,14,11],"tags":[],"class_list":["post-10194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-homepost-2","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"How Upstream Chemical Producers Capture the Value Their Chemistry Creates.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eva Marisa Elsaesser\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.munich-strategy.com\/en\/closing-the-commercial-gap\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Munich Strategy | Strategien zur Marktf\u00fchrerschaft. 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