{"id":10051,"date":"2026-03-10T11:58:55","date_gmt":"2026-03-10T11:58:55","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?p=10051"},"modified":"2026-08-17T08:19:24","modified_gmt":"2026-08-17T08:19:24","slug":"white-paper-aftermarket-motor-vehicle-industry","status":"publish","type":"post","link":"https:\/\/www.munich-strategy.com\/en\/white-paper-aftermarket-motor-vehicle-industry\/","title":{"rendered":"White Paper: Aftermarket Europe 2030: The Motor Vehicle Industry\u2019s Opportunity in a Time of Crisis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Your contact[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><\/h6>\n<h6><em><strong>t<\/strong> <\/em>+49 89 1250 1590<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;9982&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1778846442304{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: center;\">Eric Francucci<\/h6>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;9979&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1778846447198{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: center;\">Anne Myon<\/h6>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][rev_slider_vc alias=&#8221;32-header_studie_top100-2018&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">WHITE PAPER<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">03 \/ 2026<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>White Paper: Aftermarket Europe 2030: The Motor Vehicle Industry\u2019s Opportunity in a Time of Crisis<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Europe\u2019s motor vehicle industry is facing significant pressure. Rising costs, regulatory complexity, slower-than-expected electrification, growing competition from Chinese OEMs and weak demand for new vehicles are fundamentally reshaping competitive dynamics. At the same time, traditional business models across the value chain are coming under increasing strain.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Our latest white paper analyzes the key challenges facing the industry and highlights why aftermarket businesses are becoming a strategic lever for profitability, resilience and long-term competitiveness. The report focuses on the structural shifts shaping the market and the strategic and operational capabilities companies will need to build going forward.<\/h6>\n<h6>The main takeaway is clear: while OEM businesses face growing margin pressure and transformation challenges, the aftermarket is evolving into one of the industry\u2019s most important sources of profitability and stability. Companies that strengthen pricing, supply chain, service operations, technology and channel collaboration will be best positioned to drive sustainable growth and long-term customer loyalty.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Key Insights<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><strong>Structural pressure on Europe\u2019s vehicle industry continues to intensify.<br \/>\n<\/strong>Several developments are reshaping the competitive landscape:<\/h6>\n<ul>\n<li>\n<h6>Increasing competitive pressure from Chinese OEMs and global cost disparities<\/h6>\n<\/li>\n<li>\n<h6>Slower electrification combined with continued investment requirements<\/h6>\n<\/li>\n<li>\n<h6>Rising regulatory complexity driven by tariffs, circular economy rules and the EU Data Act<\/h6>\n<\/li>\n<li>\n<h6>Stagnating demand for new vehicles and growing pressure on margins<\/h6>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>Aftermarket is becoming a critical profit and resilience engine.<\/strong><\/h5>\n<h6>Aftermarket businesses are gaining strategic importance across the industry:<\/h6>\n<ul>\n<li>\n<h6>Disproportionately high profit contribution despite relatively small revenue share<\/h6>\n<\/li>\n<li>\n<h6>Stable cash flows and greater resilience across economic cycles<\/h6>\n<\/li>\n<li>\n<h6>Stronger customer retention driven by service quality and availability<\/h6>\n<\/li>\n<li>\n<h6>Funding source for future investments in electrification, technology and product development<\/h6>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>Operational excellence and technology are becoming decisive success factors.<\/strong><\/h5>\n<h6>Building high-performing aftermarket organizations requires new capabilities across the entire value chain. Companies must professionalize pricing, supply chain, service operations and channel collaboration while accelerating the integration of digital technologies and AI. Data-driven decision-making, higher service quality and intelligent management of availability and customer interaction are becoming key competitive differentiators.<\/h6>\n<h6>At the same time, pressure is increasing to make organizations faster, more efficient and more resilient. Leading players are therefore developing structured transformation roadmaps, investing in digital platforms and building best-in-class aftermarket models with clear governance, high-performance service operations and more integrated partner ecosystems.<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row parallax=&#8221;content-moving&#8221; parallax_image=&#8221;15&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Content<\/span><\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h6><span style=\"color: #ffffff;\">Key challenges facing Europe\u2019s vehicle industry through 2030<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Impact of electrification, regulation and global competition<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Role of aftermarket in profitability and resilience<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Strategic importance of service, customer loyalty and data access<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Five key levers for best-in-class aftermarket organizations<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Pricing, supply chain, service and technology excellence<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Application of AI and data-driven aftermarket models<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Strategic implications for OEMs, suppliers and aftermarket players<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\">Approx. 37 pages<\/span><\/h6>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6><strong><span style=\"color: #0bb5d2;\">CONTACT<\/span><\/strong><\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Connecting knowledge.<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2561&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;6\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>If you would like to order a PDF copy of the report, please send us an email with your shipping address.<\/h6>\n<h6>Munich Strategy is an international management consultancy focused on building and construction materials, machinery and plant engineering, motor vehicle and adjacent sectors. We develop growth and internationalization strategies for leading companies in these industries, support mergers &amp; acquisitions and drive transformation programs.<\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Your contact<strong><br \/>\n<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<h6><strong>Munich Strategy GmbH &amp; Co. KG<\/strong><br \/>\nT\u00fcrkenstra\u00dfe 5<br \/>\n80333 M\u00fcnchen<\/h6>\n<h6><em><strong>t<\/strong><\/em> +49 \u2013 89 \u2013 1250 1590<br \/>\n<span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" href=\"mailto:presse@munich-strategy.com\">presse@munich-strategy.com<\/a><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0bb5d2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/en\/report-competitive-reset-vehicle-industry-en\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Read more[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>The Competitive Reset: Chinese OEMs and the Structural Challenge Facing Europe&#8217;s Vehicle Industry<br \/>\n<a href=\"https:\/\/www.munich-strategy.com\/en\/report-competitive-reset-vehicle-industry-en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0bb5d2;\">Report<\/span><\/a><\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/en\/service-excellence-in-mechanical-engineering\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Read more[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Food Processing Machinery <a title=\"Service Excellence im Maschinenbau\" href=\"https:\/\/www.munich-strategy.com\/en\/segment-insights-food-processing-machinery-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0bb5d2;\">Segment Insights<\/span><\/a><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;2647&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.munich-strategy.com\/ceo-roundtable-nahrungsmittel-und-verpackungsmaschinenbau\/&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h8&#8243;]Read more[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>CEO Roundtable Food &amp; Packaging Machinery: \u201cRethinking Differentiation, Not Reinventing Products\u201c <span style=\"color: #0bb5d2;\"><a style=\"color: #0bb5d2;\" title=\"CEO Roundtable Nahrungsmittel- und Verpackungsmaschinenbau: \u201eWege aus der Premiumfalle\u201c\" href=\"https:\/\/www.munich-strategy.com\/en\/ceo-roundtable-food-and-packaging-machinery-2025\/\">Munich Strategy Event<\/a>\u00a0<\/span><br \/>\n<span style=\"color: #0bb5d2;\">\u00a0<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;12px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<h6>Aftermarket is becoming the key profit and resilience lever for Europe\u2019s vehicle industry. Our white paper outlines how companies can strengthen competitiveness through 2030.<\/h6>\n","protected":false},"author":5,"featured_media":10042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[14,40],"tags":[],"class_list":["post-10051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepost-2","category-motor-vehicle"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Aftermarket is becoming the key profit lever for Europe\u2019s vehicle industry. Our white paper outlines how companies can strengthen competitiveness through 2030.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eva Marisa Elsaesser\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.munich-strategy.com\/en\/white-paper-aftermarket-motor-vehicle-industry\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Munich Strategy | Strategien zur Marktf\u00fchrerschaft. Nahrung &amp; Bau\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"White Paper: The Motor Vehicle Industry\u2019s Opportunity in a Time of Crisis\" \/>\n\t\t<meta property=\"og:description\" content=\"Aftermarket is becoming the key profit lever for Europe\u2019s vehicle industry. 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