{"id":1558,"date":"2018-05-17T11:18:58","date_gmt":"2018-05-17T11:18:58","guid":{"rendered":"https:\/\/www.munich-strategy.com\/?page_id=1558"},"modified":"2026-07-22T09:47:50","modified_gmt":"2026-07-22T09:47:50","slug":"media","status":"publish","type":"page","link":"https:\/\/www.munich-strategy.com\/en\/media\/","title":{"rendered":"MEDIA"},"content":{"rendered":"

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MEDIA CONTACT<\/span><\/strong><\/h6>\n

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Connecting knowledge.<\/h1>\n

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Do you need an expert opinion in our industries construction, mechanical engineering and motor vehicle or background information on current topics? Would you like to use one of our studies for your research? We\u2019re glad to support your journalistic work.<\/h6>\n

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Your contact
\nMarisa Els\u00e4\u00dfer
\nJudith Woehl<\/strong><\/h6>\n
Munich Strategy<\/strong>
\nT\u00fcrkenstra\u00dfe 5
\n80333 M\u00fcnchen<\/h6>\n
T<\/strong> +49 89 1250 15963
\npresse@munich-strategy.com<\/a><\/span><\/h6>\n

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MEDIA<\/span><\/strong><\/h6>\n

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Interview partners. Opinion makers.<\/h1>\n

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We form our own opinion about topics \u2013 and we like to get to the heart of issues. Not only our clients are interested in our views, but also a wider public. Our consultants are sought-after dialogue partners for the trade and business press.<\/h6>\n

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WIRTSCHAFTSWOCHE ONLINE <\/b><\/span><\/span><\/a>19.07.2019<\/span><\/h6>\n

“Oetker droht, den entscheidenden Trend zu verschlafen”<\/h1>\n

Expert opinion of Dr. Werner Motyka<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right” link=”url:https%3A%2F%2Fwww.handelsblatt.com%2Funternehmen%2Fmittelstand%2Ffamilienunternehmer%2Falbert-christmann-lieferdienste-cafes-und-veganburger-dr-oetker-stellt-sich-neu-auf%2F24467212.html||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_single_image image=”2664″ img_size=”full”][\/vc_column][vc_column width=”8\/12″][vc_column_text]<\/p>\n

ABSATZWIRTSCHAFT <\/b><\/span><\/span>01.09.2019<\/span><\/h6>\n

“Das ist alles Hokuspokus”<\/h1>\n

Interview on digitization in ‘Mittelstand’ companies with Dr. Sebastian Theopold<\/h6>\n

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WIRTSCHAFTSWOCHE ONLINE <\/b><\/span><\/span><\/a>19.07.2019<\/span><\/h6>\n

“Oetker droht, den entscheidenden Trend zu verschlafen”<\/h1>\n

Expert opinion of Dr. Werner Motyka<\/h6>\n

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HANDELSBLATT ONLINE <\/b><\/span><\/span><\/a>18.06.2019<\/span><\/h6>\n

“Lieferdienste, Caf\u00e9s und Veganburger: Dr. Oetker stellt sich neu auf”<\/h1>\n

Expert opinion of Dr. Werner Motyka<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right” link=”url:https%3A%2F%2Fwww.handelsblatt.com%2Funternehmen%2Fmittelstand%2Ffamilienunternehmer%2Falbert-christmann-lieferdienste-cafes-und-veganburger-dr-oetker-stellt-sich-neu-auf%2F24467212.html||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_single_image image=”2664″ img_size=”full”][\/vc_column][vc_column width=”8\/12″][vc_column_text]<\/p>\n

HANDELSBLATT ONLINE<\/b><\/span><\/span><\/a> 21.05.2019<\/span><\/h6>\n

“Diese Mittelst\u00e4ndler machen Lebensmittel stabil”<\/h1>\n

Expert opinion of Dr. Werner Motyka<\/h6>\n

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HANDELSBLATT ONLINE<\/span><\/strong><\/a>\u00a0 03.04.2019<\/span><\/h6>\n

“Dieser Familienunternehmer liefert nicht nur McDonald’s seinen Senf”<\/h1>\n

Expert opinion of Dr. Werner Motyka<\/h6>\n

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DIE WELT<\/span><\/strong><\/a>\u00a0 09.03.2019<\/span><\/h6>\n

“Das ist die Speerspitze der deutschen Wirtschaft”<\/h1>\n

Article about the Study “TOP 100 Ranking des deutschen Mittelstands 2018”<\/h6>\n

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IMPULSE ONLINE<\/span><\/strong><\/a>\u00a0 31.01.2019<\/span><\/h6>\n

“Diesen Fehler m\u00fcssen Sie vermeiden, wenn Sie wirklich innovativ sein wollen”<\/h1>\n

Expert opinion of Dr. Sebastian Theopold<\/h6>\n

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WIRTSCHAFTSWOCHE ONLINE<\/span><\/strong>\u00a0 12.12.2018<\/span><\/h6>\n

“Das sind Deutschlands innovativste Mittelst\u00e4ndler”<\/h1>\n

Article about the study “Innovation Champions 2018”<\/h6>\n

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WIRTSCHAFTSWOCHE<\/span><\/span><\/strong>\u00a0 31.08.2018<\/span><\/h6>\n

“Einsame Spitze”<\/h1>\n

Expert opinion of Dr. Sebastian Theopold<\/h6>\n

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LEBENSMITTEL ZEITUNG<\/span><\/span><\/strong>\u00a0 17.08.2018<\/span><\/h6>\n

“Das Gesch\u00e4ftsmodell macht den Unterschied”<\/h1>\n

Article by Dr. Werner Motyka about the study “Gesch\u00e4ftsmodell Handelsmarke”<\/h6>\n

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DIE WELT ONLINE<\/span><\/strong>\u00a0 31.07.2018<\/span><\/h6>\n

“Ja!, Tip und Co \u2013 Boom g\u00fcnstiger Handelsmarken f\u00e4ngt erst richtig an”<\/h1>\n

Article about the study “Gesch\u00e4ftsmodell Handelsmarke”<\/h6>\n

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DIE WELT ONLINE<\/span><\/strong>\u00a0 22.05.2018<\/span><\/h6>\n

“Die Gro\u00dfen m\u00fcssen es richten”<\/h1>\n

Expert opinion of Dr. Sebastian Theopold<\/h6>\n

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MARKT UND MITTELSTAND<\/span><\/span><\/strong>\u00a0 04.05.2018<\/span><\/h6>\n

“Von wegen Heuschrecke”<\/h1>\n

Expert opinion of Dr. Sebastian Theopold<\/h6>\n

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WELT AM SONNTAG<\/span><\/span><\/strong>\u00a0 08.04.2018<\/span><\/h6>\n

“Wo die Vegetarier wohnen”<\/h1>\n

Expert opinion of Dr. Werner Motyka<\/h6>\n

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DIE WELT<\/span><\/strong>\u00a0 27.03.2018<\/span><\/h6>\n

\u201eKlein schl\u00e4gt Gro\u00df\u201c<\/h1>\n

Article about the \u201eTOP 100 Ranking des Mittelstands 2017\u201c<\/h6>\n

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DIE WELT ONLINE<\/span><\/strong>\u00a0 27.03.2018<\/span><\/h6>\n

Wie diese Mittelst\u00e4ndler sogar Dax-Konzerne \u00fcberfl\u00fcgeln”<\/h1>\n

Article about the \u201eTOP 100 Ranking des Mittelstands 2017\u201c<\/h6>\n

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GLASWELT<\/span><\/strong>\u00a0 28.02.2018<\/span><\/h6>\n

“Wof\u00fcr bezahlt der Kunde in der Zukunft?”<\/h1>\n

Interview with Dr. Constantin Greiner<\/h6>\n

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GLASWELT<\/span><\/strong>\u00a0 30.11.2017<\/span><\/h6>\n

\u201eM\u00fcnchner Fenstergipfel 2017: Branchenplayer diskutieren \u00fcber die Digitalisierung der Fensterbranche\u201c<\/h1>\n

Article about \u201eM\u00fcnchner Fenstergipfel 2017\u201c<\/h6>\n

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FENSTER-T\u00dcREN-TECHNIK.DE<\/span><\/strong>\u00a0 28.11.2017<\/span><\/h6>\n

\u201eBranche diskutierte \u00fcber Digitalisierung auf dem M\u00fcnchner Fenstergipfel 2017\u201c<\/h1>\n

Article about \u201eM\u00fcnchner Fenstergipfel 2017\u201c<\/h6>\n

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WELT AM SONNTAG<\/span><\/strong>\u00a0 19.11.2017<\/span><\/h6>\n

\u201eAn der B\u00f6rse wird es einsam\u201c<\/h1>\n

Expert opinion of Dr. Sebastian Theopold<\/h6>\n

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BAUELEMENT + TECHNIK JAHRBUCH<\/span><\/strong>\u00a0 07.11.2017<\/span><\/h6>\n

\u201eSchlagkraft im Mittelstand\u201c<\/h1>\n

Article by Dr. Constantin Greiner<\/h6>\n

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WIRTSCHAFTSWOCHE ONLINE<\/span><\/strong>\u00a0 06.11.2017<\/span><\/h6>\n

“Innovationsspr\u00fcnge kommen aus dem Mittelstand”<\/h1>\n

Article about the study \u201eInnovation Champions 2017\u201c<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right” link=”url:https%3A%2F%2Fwww.wiwo.de%2Funternehmen%2Fmittelstand%2Fexperte-ueber-mittelstaendler-innovationsspruenge-kommen-aus-dem-mittelstand%2F20538858.html%20||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_single_image image=”2664″ img_size=”full”][\/vc_column][vc_column width=”8\/12″][vc_column_text]<\/p>\n

WIRTSCHAFTSWOCHE<\/span><\/strong>\u00a0 03.11.2017<\/span><\/h6>\n

\u201eDisruption aus der Provinz\u201c<\/h1>\n

Article about the study \u201eInnovation Champions 2017\u201c<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_single_image image=”2664″ img_size=”full”][\/vc_column][vc_column width=”8\/12″][vc_column_text]<\/p>\n

LEBENSMITTELZEITUNG<\/span><\/strong>\u00a0 18.08.2017<\/span><\/h6>\n

\u201eDie Spielregeln selber \u00e4ndern\u201c<\/h1>\n

Guest feature by Matthias Riemann<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right” link=”url:https%3A%2F%2Fwww.munich-strategy.com%2Fwp-content%2Fuploads%2F2018%2F04%2F170818_Lebensmittelzeitung_Die-Spielregeln-selber-a%CC%88ndern.pdf||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_single_image image=”2664″ img_size=”full”][\/vc_column][vc_column width=”8\/12″][vc_column_text]<\/p>\n

RAS ONLINE<\/span><\/strong>\u00a0 19.06.2017<\/span><\/h6>\n

\u201eDigitaler Wandel – Potenziale und Herausforderungen f\u00fcr den SHK-Vertrieb\u201c<\/h1>\n

Article about the study \u201eDeutschlands SHK-Branche im digitalen Wandel\u201c<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right” link=”url:https%3A%2F%2Fwww.munich-strategy.com%2Fwp-content%2Fuploads%2F2018%2F04%2F170619_RAS_Potenziale-und-Herausforderungen-fu%CC%88r-den-SHK-Vertrieb.pdf||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/12″ offset=”vc_hidden-xs”][vc_single_image image=”2664″ img_size=”full”][\/vc_column][vc_column width=”8\/12″][vc_column_text]<\/p>\n

FLEISCHWIRTSCHAFT<\/span><\/strong>\u00a0 22.05.2017<\/span><\/h6>\n

\u201eTierisch in die Sackgasse?\u201c<\/h1>\n

Article about the study \u201eTierisch in die Sackgasse\u201c<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”turquoise” align=”right” link=”url:https%3A%2F%2Fwww.munich-strategy.com%2Fwp-content%2Fuploads%2F2018%2F04%2F170522_Fleischwirtschaft_Tierisch-in-die-Sackgasse.pdf||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0bb5d2″][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”12px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”2691″ img_size=”full”][vc_column_text]<\/p>\n

Bayerischer Rundfunk <\/strong><\/h2>\n
BR24: \u201eB\u00f6rsenkrise made in China\u201c <\/strong><\/h6>\n
‘Leuchtt\u00fcrme’, ‘Kompaktklasse’ and ‘Low Performer’: Dr. Sebstian Theopold is interviewed by Bayrischer Rundfunk and speaks about the three-way division of the German ‘Mittelstand’.<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”2692″ img_size=”full”][vc_column_text]<\/p>\n

ZDF<\/strong><\/h2>\n
ZDFzeit: \u201eWie gut sind No-Name-Lebensmittel?\u201c<\/strong><\/h6>\n
Pasta for 1,49 Euro (brand) or for 49 Cent (private label)? Matthias Riemann explains the strategies of private label producers in the food retail sector.<\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”2693″ img_size=”full”][vc_column_text]<\/p>\n

N-TV<\/strong><\/h2>\n
Teleb\u00f6rse: \u201eStresstest – Mittelstand Made in Germany\u201c <\/strong><\/h6>\n
The financial crisis was the trigger but not the actual cause of insolvencies in the German ‘Mittelstand’.\u00a0 Dr. Sebastian Theopold presents the results of the study \u201eStresstest – Mittelstand made in Germany\u201c.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”12px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”64px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] MEDIA CONTACT [\/vc_column_text][vc_column_text] Connecting knowledge. [\/vc_column_text][vc_single_image image=”2561″ img_size=”full”][vc_row_inner][vc_column_inner width=”2\/6″][vc_column_text css=””] Do you need an expert opinion in our industries [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":-1,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1558","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t