COMPANY

We are sparring partners and source of ideas for entrepreneurs and investors.

Founded in 2006 we have established our position as leading strategy consultants in the food and construction industry – with global projects and our headquarters right in the heart of Munich.
We are industry experts and develop growth and internationalization strategies leading to competitive advantages – for and with our clients. We assist and manage mergers & acquisitions, we optimize business units, sales organizations, pricing models and product groups.
We are sure about one thing: market leaders don’t just sell more than their competitors. They are market leaders because they strive for growth and move forward. They create new possibilities for their customers, they innovate and tackle new markets.

We help our clients move forward.
To become market leader.

INDUSTRIES

Consulting means understanding. We are experts for the food and construction industry.

Munich Strategy operates in 2 + 1 industries: food/packaging and construction – as well as mechanical engineering if related to one of these industries. We are familiar with anything related to food and construction. We have a detailed knowledge and a deep understanding of global connections.
We’re able to engage with all aspects – from raw materials to processors to retailers. We have an extensive network and know the future trends and topics. Thus, we can provide quick and targeted advice – from strategy development to implementation.

Food & Packaging

  • Fresh Foods: meat and meat products, milk products (both milk and cheese products)
  • Non-Fresh Foods: sweets and snacks, spices and sauces
  • Frozen Foods: convenience products, pizza, snacks, baked goods
  • Mineral Water and Soft Drinks: juices, NFC juices, sodas, bitters, mineral water with or without flavoring
  • Alcoholic Drinks: beer, sparkling wine, wine, spirits
  • Plastic Packaging: flexible and hard plastics, mono and composite film
  • Paper and Cardboard Packaging: cardboard, box and compartmental packaging
  • Glass and Metal Packaging: reusable and disposable bottles, drink cans, tins
  • Food Processing Machines: slaughter machines, conveyance machines, cutting and quartering machines
  • Packaging Machines: food and pharmaceutical packaging machines
  • Sheet Metal Processing Machines: stamping and forming machines, presses, straightening machines

Construction

  • Construction Materials: wood, synthetics, bitumen, ceramic and mineral materials, building systems (wall, roof etc.)
  • Construction Chemistry: concrete, mortar, cement, industrial sealants, adhesives, paints, lacquers
  • Building Tools: hand tools, machine tools, construction machines, gauges
  • Building Technology: sanitation, heating, ventilation, air conditioning, cooling, automation, installation, energy, security systems
  • Building Design: building elements, facade construction, dry walling, flooring
  • Construction Machinery: hand-held machines, mobile construction equipment, hoisting equipment
MITTELSTAND

We know medium-sized companies. And what makes them successful.

We have analyzed the strongest ‚Mittelstand‘ companies for more than 10 years. Some of them stand out and become market leaders that dominate their industry, segment or region. What is their winning formula? What do these upper 5% do differently? We know the top companies in our industries and have analyzed their strategies. We know which strategic decisions have put them on the right track.
The first step is to understand our clients‘ vision – the vision of how they want their company to be. Then we penetrate their business model, their figures, compare them to KPIs from our ‚Mittelstand‘ database and analyze the market and competition. Our expertise allows us to draw the right conclusions and give sound recommendations. Tailor-made but without losing sight of the benchmarks.
VALUES

We don‘t follow standards. We break new ground.

We don’t need a large team to move large projects forward. Our clients enjoy working with us because we have a strong passion for our sectors and like to look at things from a different angle – to provide an additional perspective for their decisions. We analyze situations down to the smallest detail and use all relevant tools. However, we don’t provide standard reports. We enjoy going one step further – if necessary even one step back – to amaze our clients with new ideas and unorthodox solutions.

Holistic thinking

We look at problems from different angles and explore all possibilities.

Curiosity and courage

We look out for unorthodox solutions and don’t rely on standard recipes.

Take a stand

We don’t stop after the analysis. We take a position and present arguments to support it.

Personality

Our consultants are strong characters who meet our clients at eye level.
TEAM

We leave our mark. As experts and equal partners.

Experienced partners, managers and consultants develop successful strategies for our clients. We are valued partners in discussions. We are well connected in our industries and among leading experts. All of us share a certain relentlessness while searching for the best solution – and the will to obtain our clients‘ trust through active and open cooperation. They follow our recommendations and use them as basis for their decision making. We are fully aware of this extraordinary responsibility.
We take the long-term view with everything we do. To create sustainable value for our clients we maintain long-lasting business relationships – many of them over 5 years. Confidentiality and mutual trust are our highest priority.

Our management.

Dr. Sebastian
Theopold
Founder of Munich Strategy
  • 17 years of M&A und strategy consulting
  • digital transformation, innovative business models
  • global expert for medium-sized companies
  • member of numerous advisory boards
Matthias
Riemann
Head of division Packaging
Partner
  • 15 years consulting experience
  • M&A, corporate finance and restructuring
  • industry speaker and author in the area of M&A, food and packaging
Dr. Werner
Motyka
Head of division Food
Partner
  • 18 years management experience
  • 12 years consulting experience
  • M&A, strategy development with a focus on sales and marketing strategy, pricing
  • industry expert and author of food studies
Dr. Constantin
Greiner
Leiter Geschäftsbereich Bau
  • 15 years consulting experience
  • M&A, strategy development with a focus on internationalization and competitive strategy
  • industry expert and author of construction studies
Dr. Werner
Motyka
Partner
  • 18 years management experience
  • 12 years consulting experience
  • M&A, strategy development with a focus on sales and marketing strategy, pricing
  • industry expert and author of food studies
Dr. Constantin
Greiner
Leiter Geschäftsbereich Bau
  • 15 years consulting experience
  • M&A, strategy development with a focus on internationalization and competitive strategy
  • industry expert and author of construction studies

Our team.